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6 Useful and Practical Tips to Improve Service Quality at Your Business

Customer experience is the key to setting yourself apart from the competition. A happy customer is a lasting customer, so it’s to everyone’s benefit if you’re able to provide the ideal customer experience. Your ability to do so, however, is highly dependent on your quality of service. If you can provide high-quality service,  you will in turn enjoy the benefits of greater customer satisfaction, retention, and loyalty. 

That’s why we’ve put together a list of our six best tips to improve service quality for your business. Check them out! 

Actively seek feedback from customers.

Feedback is valuable – you want to be able to provide what your customers want. But customers don’t always leave feedback, even if they’re not pleased with the service they’ve received. That’s why it’s important to always actively seek feedback from your customers. You can conduct a quick survey by asking your customers a few questions at the end of a service call. Sending an email survey after a purchase is also a great way to prompt feedback from customers. Don’t forget about social media! Social media is the quickest and most effective way to interact with your customer base. Creating polls, posting questions on Instagram Stories, and even hosting live streams are all great ways to connect with your customers. 

It’s also very important to conduct surveys before you launch a new feature, product, or service in order to gain much-needed customer insights. Will they like it? What don’t they like about it? Which areas require improvement? Get close to your customers, and they will let you know what you should do to make them happy. 

Offer a free trial 

If you’re a SaaS business owner, try to give every customer a free trial. A free trial allows customers to get a feel for your product or service before paying, eliminating the risk factor of buying something they don’t want. Offering a free trial shows your customers that you care about their time and money. 

Another tip is to avoid aggressively promoting your full-service offerings during the trial period.

This will only backfire as it contradicts the initial friendly and caring impression you gave your customers. They’ll likely feel uncomfortable being pushed too much and look for a way out – and as a result, shrink your prospective customer pool.  

If you can’t offer a trial, make sure you provide clear demo videos to let your customers know how your product works, how to assemble it, and other relevant information.

Personalize your customer service 

In a survey of 8,000 consumers around the world, 91% of those asked claimed to be more likely to do business with brands that remember, recognize, and present them with relevant recommendations and offers. In other words, customers want to be treated as individuals with their own unique needs. 

Below are some great ideas you can use to personalize customer service in your business: 

  • Greet and welcome your customers when they first enter the store.
  • Address your customers by name in emails, phone calls, and face-to-face conversations 
  • Send customized and hand-signed thank-you notes 
  • Communicate with your customers in a way that suits their personalities and lifestyle.
  • Actively ask about their needs and preferences 
  • Respond specifically to every customer’s comments on your social platforms  

Provide a billing history 

Offering a billing history for your customer is another great way to improve your service quality. It shows you always want to provide transparent and accurate information to your customers whenever they need it. Suppose you run a small business and have a small, loyal customer base. In that case, you can gather the data manually, using measurables like the number of transactions customers made this month, when the transactions were made, how many failed payments occurred, etc. When you have all the data ready, present it in a polished, customized template. Your customers will appreciate receiving a regular update of their transactions. It’ll also help your customers better manage their expenses. 

If you’re looking to start providing a billing history for your customers and you have an online business using a Stripe payment gateway, we recommend you check out AccountDock. AccountDock is an easy-to-use application that provides billing histories for Stripe-powered businesses. It lets your customers access, view, and generate PDF files of their receipts and past payments right from your website. With AccountDock, you can offer your customers a modern, smooth and thoughtful experience when purchasing on your website. 

Give your customers discounts 

Every customer loves a good deal and discounts are always a great way to increase customer satisfaction and boost sales. According to Shopify, sellers who offer an active discount code are eight times more likely to make a sale.

If you’re stuck on a theme for your discount promotion, consider some common shopping occasions including: Valentine’s Day, Christmas, birthdays, and anniversaries. Many businesses also offer discounts for first-time customers, loyal customers, and more. Make sure you choose the right channels to notify your customer base about your discount promotions; whether it’s through emails, SMS messages, and social media. 

Consumers also tend to view “free shipping” as a form of discount. It has been proven to determine a customer’s final purchasing decision. If you run an eCommerce business, consider offering free shipping to your new and existing customers.  

The bottom line 

Hopefully, the article has shown you how to improve service quality for your business! 

These tips are all very easy to implement, so take a moment to experiment and find out which ones work best for you!. 
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